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Using CSR to tackle Urban Malnutrition

Jun 12 2019 / Posted in


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The document emphasizes the importance of leveraging Corporate Social Responsibility (CSR) to address urban malnutrition in India. It highlights the persistent challenge of malnutrition, exacerbated by socio-economic disparities, despite existing policies and programs. The paper calls for a multi-stakeholder approach, particularly involving private corporations through CSR initiatives, to accelerate efforts in combating malnutrition.

Key recommendations include addressing direct causes such as promoting breastfeeding, improving complementary feeding practices, enhancing nutrition supplementation, and conducting hygiene and sanitation campaigns. It also advocates tackling underlying causes by increasing access to nutritious food, encouraging food fortification, driving behavioral changes toward healthier eating habits, and reducing poverty through skill-building and fair wages.

The document underscores the role of technology and innovation, suggesting the use of mobile platforms and digital solutions to track health outcomes and provide behavioral nudges. It also highlights the need for robust partnerships among public, private, and NGO sectors to ensure last-mile healthcare delivery. Challenges like maintaining corporate accountability, aligning interventions with state objectives, and ensuring sustained capacity-building efforts are acknowledged.

The paper concludes by advocating for a redefined CSR framework to fully utilize private expertise and enhance the sustainability and impact of interventions, fostering a societal movement for better nutrition outcomes.

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